Hydrangea began long before it became a collection.
Before linen. Before embroidery. Before ROURI.
It began in my home garden in Uruguay, surrounded by hydrangeas in soft blues and fading greens
The same flowers that now define our Hydrangea collection, crafted in Barcelona.
Growing up, our house was filled with hydrangeas. They framed summers, family gatherings, and long afternoons that felt endless.
The Hydrangea collection is rooted in those early impressions.
Each embroidered hydrangea began as a hand-painted watercolor before becoming thread on linen. The pieces are produced in limited quantities, as embroidery requires time, precision, and care.
Made in Barcelona, every garment reflects the values ROURI was founded on: slow production, natural fabrics, and timeless silhouettes.
Hydrangea is not seasonal inspiration.
It represents family, heritage, and the connection between past and present — Uruguay and the Mediterranean — childhood and craftsmanship.
